The Ultimate 19 SEO Rubric

Google SEO Trends 2019
Search engines are becoming more intelligent ever. Google is now answering more queries on the results web pages and the amount of voice-activated search queries is definitely increasing. Website operators come to mind that this could modification their optimization strategy drastically.

For this reason, we have compiled the next overview with the important best practices and SEO trends 2019.



1. Featured Snippets
If you look at the search engine result web pages (SEPRS) today, you see they have received a lot of “competition”. On the one hand, AdWords ads take up a lot of space in commercial search queries. Depending on the kind of search query, shopping advertisements with photos or a block of four spots with text advertisements are also placed before the organic search results.

Your additional “competitors” for the top rankings are:

Local Packs
Knowledge Graph
Featured Snippets
“People Also Ask” Boxes
Google News
Google Images
Youtube Video Pack
Here is an example for a featured snippet. In this case, the image on the snippet originates from a different website compared to the one supplying the text.

Featured Snippets shall continue to play a significant role in 2019. They fulfill the user’s need for simple answers to a relevant question. The displayed excerpts come from websites that Google interprets as ideal for answering the user’s question.

However, it remains to be observed how Google deals with the trustworthiness of the pages used. Google provides started to create a knowledge graph for most queries already, using data from Wikipedia to take action. In the English-speaking world, Google is far ahead when it comes to answering questions. This is where the search engine displays its “People So Ask” Boxes, which can be clicked directly by users.

Practical tip: In 2019 it will be even more complicated to be visible in the very best positions of the SERPs. For the optimization of your website, you need to be a lot more strategic about which goals you would like to obtain and which are achievable.

If you want to be top-ranked together with your content material in Featured Snippets, particularly when it comes to knowledge questions, consider putting query & answer sequences on the web page. Tables with structured information can also give a listing above the organic results. Even if your competition for the top positions shall are more fierce, with regard to featured snippets, “smaller sized” sites also have a good potential for high rankings if they provide well-organized answers that Google can use.

Therefore in 2019, you should increasingly ask yourself what your target group really wants to know when searching the net or what they want to cover with their search. The more this need is met by you together with your content, the better your ranking chances will be.

2. Structured data becomes more important
With the evolution of SERPs, Google is accessing a lot more data material. Today, Google is also able to create its meaningful meta-descriptions from existing content. In addition, the internet search engine giant uses organized data to create rich snippets. Because the available space has become smaller because of a change in the arrangement of the advertisements, you should ensure that you create eye-catching snippets.

For example, our lawyer seo page appears to be this in Google:



Note that homepages cannot get review snippets, only inner pages carry out. Rich snippets can significantly increase the click-through price (CTR) for your website. Some sources say this can increase by up to 30%, but we have seen such high adjustments on all websites in our care never.

Google needs structured data to ensure that rich snippets can be displayed at all. Here are more types of such snippets:

rating stars
calories
opening hours
event data
Practical tip: Mark up your content in the perfect way. Here you have different possibilities available, the main one being Google’s own site at schema.org.

3. User experience
Who speaks today of “seo” is actually anachronistic. After all, we usually do not optimize for search engines, but for users of search websites and engines. For this reason, the user experience plays an increasingly important role.

The following starting points for OnPage optimization should therefore also be on your own to-do list in 2019:

Loading speed: With tools like gtmetrix you can examine the loading times of your web pages. You can also utilize the free PageSpeed tool from Google to gauge the performance of your site. We have created a guide for you personally how you can optimize the loading period of your page.

Technically flawless websites: Users have become more and more demanding and really should be able to rely on your pages being usable in 2019 as well. Don’t use Adobe Flash any more, for example.

Mobile optimization: In most areas, more than half of most search queries are done on smartphones or tablets now. This makes it even more vital that you meet this user need.

4. AMP: Page Speed Boost
Today Mobile Optimization is the standard for creating new websites. With Accelerated Mobilie Web pages (AMP) and Progressive Web Apps, Google demonstrates how to create your mobile page even faster.

AMPs are already an integral part of Google SERPs. It is anticipated that the “AMP” theme will gain more momentum in 2019 even, but not it should be utilized by all website, due to its limitations. AMPs are often without images and structure and consist of pure text, which is why these pages load therefore quickly. We have applied AMP before and eliminated it later, today but news websites need it, because it gets news articles into Google’s information carousel at the very top in mobile devices.

5. Content matters
Although Google’s algorithms are getting better and better, it still needs content material in the form of text to determine the relevance of webpages to a search query. Google has made enormous improvements in the evaluation of textual content in recent years and uses the latest technology with Rankbrain to raised understand content.

This leap in quality is going to continue in 2019 as the system learns on its own. Your goal should, consequently, continue to be to own best content on your “topic” on the web.

Practical tip: Check your texts continually and make sure they remain unique and offer added value. Word counter analyses can support you in the evaluation and writing of texts. These show you which conditions your text should contain so that it becomes as relevant as possible with regards to a search term. Be sure you usually do not stuff keywords in your texts - we still see a great deal of websites that do this.

6. Voice search
As early as 2014, Google determined in a scholarly research that more than 40 percent of respondents use voice-controlled web search. For teenagers, the rate was higher than 50 percent even. According to Google, every fifth search query on cellular devices is now made via voice input. Due to the increasing usage of digital assistants and wise home devices, users will most likely use features such as for example “Voice Search” more frequently in 2019.

Practical tip: Because users communicate directly with the internet search engine in voice-controlled searches, you should focus more on longtail keywords when optimizing content material. At the same time, it can be helpful to anticipate possible user queries that your articles shall answer.

Useful tools are here:

answerthepublic.com
Google Trends
Google Suggest
ubersuggest.io
7. Google’s Mobile First Index
Over the past two years, Google has proven that the focus is on mobile increasingly. This is not surprising because the number of users on the cellular Internet has risen considerably and exceeds the number of desktop users when it comes to web searches. For instance, mobile optimization was just introduced as a ranking factor in 2016. In 2017, Google finally drummed up advertising for accelerated mobile webpages and improved its mobile revise. In summer 2018, the “Cell First Index” has finally been applied. Google prefers showing the version of a full page in the mobile index later on, which is optimized for cellular devices.

If you have not yet optimized your website for mobile devices, you should do thus by 2019 at the most recent.

8. Links remain important
Every year there are alternating calls that “SEO is dead” or “Link constructing is dead”. However in fact, in 2019 backlinks will continue to play an important role also. In 2018, Gary Illyes from Google The Definitive 2019 and beyond SEO Rules said at a conference that the good previous PageRank is still an important ranking signal for Google internally. And link power, or authority, is attained via backlinks.

Actually, so-called “linkless backlinks” may perform an even bigger function in 2019. This consideration is based on the truth that Google may also consider mentions of websites or brands on other websites, although no direct link refers to the target page.

Practical tip: For SEO 2019, you must understand that link constructing via third- and fourth-class article portals or unmotivated guest posts will no longer work. Instead, you should invest in unique content material that users enjoy sharing or consuming.

You should also be careful with guest posts in general. Two years ago, Google warned against low-quality posts of the type or kind, so make extra sure you the quality is on point.

A simple rule that you can also follow in 2019 when building links: Every time, consider whether the link to your page offers the user added value really.

9. Stronger focus on image search
Google significantly upgraded its image search in 2017. Many websites actually had to struggle with visitors losses because users no longer have to keep Google to view images and can click their way through them like in an image gallery. By improving image search Google has responded to a trend.

Practical tip: The fact that users are increasingly searching for images should provide you with the incentive to optimize your visible material. Make an effort to use better pictures than your competitors. In 2019, just like last year, you should think holistically when it comes to content. The content of your site is a harmonious conversation of image, text message, or video material, which should be targeted at the added value for the user and cover a topic as comprehensively as possible.

10. Rankbrain: machine learning
With Rankbrain, Google introduced a new self-learning algorithm in 2015. Since then, artificial intelligence (which has not yet been completely developed) has been accountable for answering the type of search query that has never been made before. Apparently, that constitutes about 15% of the daily search queries on Google.

In the meantime, Rankbrain has learned a lot more and Google is able to answer even complex questions better. We can, therefore, expect se's to become even better at understanding us human beings in 2019.

This is good news for everyone who works hard every day to create fast websites with great quite happy with added value for users!

Conclusion: Your checklist for 2019
Add markups to your site so Google may use structured data for rich snippets and you can increase your CTR in SERPs.
Create a technically perfect site that is absolutely cellular optimized and can certainly be crawled and indexed by search engines.
Try to make your website as fast as possible.
Concentrate on optimizing your articles for mobile devices.
Don’t think of backlinks when publishing content on other websites primarily.
Always try to fulfill the user’s need in the best of all top-ranked websites on a search term or topic.